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Scarves are trending: a journey to la Dolce Vita

Summer smells of the sea, limoncello and Vespa rides along cliff-edge roads. In the middle of that dream postcard, one accessory says it all without uttering a word: the scarf.

From 1950s-60s Italian divas like Sophia Loren and Monica Bellucci to the women strolling today through Positano or Rome, the scarf has always been far more than a piece of fabric. It is a symbol of timeless elegance, of free femininity, of a charming outlook on life—that je ne sais quoi that turns any moment into a memory.

In our Dolce Vita collection, the scarf isn’t just an accessory; it’s a style statement—an invitation to live a summer with the authenticity of someone who dares to be herself, playing with textures, colours and shapes.

Tile-style sign featuring elegant Dolce Vita lettering

SCARF TRENDS 2025

This summer, more than ever, scarves are in vogue. No surprise: their versatility and timeless charm make them the must-have accessory of Summer 2025.

Here are some ideas for adding one to your look (and letting your jewellery work its magic):

✧ On your head for that effortless Italian-diva vibe. Pair with hoop earrings for a casual touch or drop earrings for a more sophisticated effect.
✧ As an impromptu top—perfect for carefree beach-day plans. Combine with gold rings for extra shine and colourful crystal earrings that catch the light.
✧ Tied around the neck for a classic accent that highlights your favourite earrings.
✧ On your bag to add a chic, laid-back twist. Finish with your go-to jewels for an easy yet stylish combo.
✧ As a bracelet or belt—because this summer there are no rules, only the desire to play with your style.

Mood board of women wearing scarves on head, neck, bag, waist and ponytail

HOW TO CHOOSE YOUR PERFECT SCARF

It’s not just about prints or colours—the scarf you choose says something about you.
Do you love vibrant shades that capture summer light, or do you prefer neutrals that go with everything? Are you drawn to retro patterns, or are you after a more minimalist look?

Here are some ideas for choosing a scarf to match your mood:

✧ For sun-and-sea days: bright colours like coral, turquoise or yellow.

✧ For afternoon plans & terrace time: neutrals such as beige, white or black—easy to mix and match.

✧ For a more retro touch: striped, polka-dot or vintage-inspired prints.

✧ For an artsier vibe: scarves with illustrations, florals or organic textures.

Six solid-colour satin scarves in an array of summer shades

Whatever your style, make it your own. This summer—more than ever—live your personal Dolce Vita, and let every scarf and every piece of jewellery tell your story.