Victoria Cruz escaparate de la tienda

We are Victoria Cruz

Victoria Cruz is a Spanish jewellery brand made of sterling silver and Swarovski® crystals. The designs are our own and born from great creative minds in Valencia capital, inspired by the latest trends, our clients’ tastes and, why not say it, the good opinion of the team. The production takes place in Italy, summit of the jewellery sector in Europe.

We work with two annual catalogues; autumn-winter and spring-summer, playing with the expansion of our top-sales collections, new shapes and, above all, new colours: our strength.

As the twelve months of the year can be made very long and we are a restless team, we make them shorter with our Christmas, Valentine’s, Mother's Day and other special sub-campaigns.


The story begins in Tenerife

Behind the brand Victoria Cruz, you find a family, and not only the one made up of a team of workers, but also within it, you stumble upon the founders: the Mínguez Alcalá family.

Its history begins in Tenerife, where Luís and Victoria resided (you can already get an idea of where the name of the brand comes from). They were dedicated to the sale of precious stones and minerals from their small stand located on the promenade, near the beach. During these years, there were problems with street vending and their permits, as a consequence, these positions did not look stable and durable. The business had to be reinvented or to simply disappear.

When they returned to Valencia, his hometown, Luís set out road for Mexico, where he began importing alpaca and silver. Over time, he got contacts from suppliers in Italy, the summit of jewellery, and this led him to expand his portfolio with Italian designs that he sold on his routes through Andalusia (Spanish province). Before long, Alexis, his son, joined in and together they started to reach other regions.

Victoria in Canarias

Together since the first day.
Victoria on the promenade Martiánez.

Luis en Canarias

1987 Tenerife.
Luis, smiling as always.

Luis, Alexis and Victoria during the Flagship Valencia opening

Alexis, Luis and Victoria Cruz hours before the opening of the flagship store

The key moment came when Alexis noticed how their portfolio of products had good acceptance in the market, but nobody gave them a name other than "silver earrings with crystals". The sum of Luís's experience and Alexis's desire to leave his mark on the sector gave life to the brand. In 2011 Victoria Cruz was born.

Today, we have more than a thousand points of sale distributed nationally and internationally thanks to the good presence and reception we have at fairs such as MadridJoya, BCNJoya, Portojoia and Vicenzaoro.

We are present among the major jewellery brands in the Spanish market, besides to being present in countries such as Portugal, Italy, Ireland, Greece and Israel, among others.

Victoria Cruz stand panorama at an exhibition Victoria Cruz stand detailVictoria Cruz stand detail Victoria Cruz stand detail

To generate more brand image and be more in contact with our clients, in October 2019 we opened our first official store in Valencia, on Conde Salvatierra street, next to the emblematic Colón market, a tourist place that is a must-visit if you go on a walk through the city.

If you want to know more about our Flagship, click here.

Front photo of the Victoria Cruz flagship store

We keep growing